Frequently Asked Questions
Every project is designed and overseen by Dr. Gupta. Students are carefully selected based on their strengths, interests, and experience, and are guided throughout the process. You’ll work directly with Dr. Gupta and benefit from a team that brings fresh, forward-thinking perspectives rooted in real-world application.
As academics, we strongly believe in the power of education in industry, and industry in education. Our students are the future workforce. Their involvement allows you to access the latest thinking in data, AI, and design while helping shape the next generation of business and technology leaders. You gain innovative solutions at an accessible cost, and they gain experience that prepares them for impactful careers. It's a win-win!
If you're looking for ways to streamline, automate, or improve your processes, you're likely a good fit.
While we do serve businesses of all sizes, we prefer to partner with small and mid-sized organizations across a variety of industries, including healthcare, logistics, and finance.
If you're not sure if you're a fit, we recommend reaching out for a consultation!
Most projects run between 6 to 12 weeks, depending on scope. Larger strategic initiatives can extend over a semester or be structured in phases to build momentum over time.
Yes. Every engagement is led and quality-checked by Dr. Gupta from scoping through delivery. Student teams operate under his mentorship, ensuring your final deliverable is accurate, actionable, and tailored to your organization’s needs.
Not at all. Education is a significant component of our business model. We'll train your team along the way, translating technical concepts into clear, actionable insights and coaching your team on how to utilize strategic design thinking to sustain solutions long after our engagement ends.
You’ll work directly with Dr. Abhi Gupta, who leads every project from start to finish, defining the scope, guiding strategy, collaborating with and mentoring the team, and reviewing all deliverables before they reach you.
Our students act as project collaborators, bringing research, data analysis, and creative problem-solving to your challenge. Each student is assigned tasks that match their skills and experience, and they always work under Dr. Gupta’s close supervision.
The result: expert leadership backed by fresh, forward-thinking talent — giving you professional-grade results while helping shape the next generation of innovators.
This is where we stand apart from traditional consultancies. We don’t push specific tools because we believe real innovation starts with understanding your people and processes.
Most AI tools can provide the functionality; what matters is how you use them.
We help you identify where AI can make the biggest impact and teach your team to think strategically, implement effectively, and evolve those solutions as your business grows.
No problem, that’s part of our process! We’ll start with a short strategy conversation to help identify where you’ll get the most value from data, design, or AI support.
Both! We can help identify use cases, prototype solutions, and even pilot an “AI-as-a-role” within your organization, showing how AI can assist specific functions before you invest in larger implementations.